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Department of State Growth

Food & Hospitality China – November 2024

The Tasmanian Trade Strategy 2019-2025 details a whole-of-government approach to build trade in key sectors, through sector-specific trade events and visits, in domestic and international markets. China is identified as an international market for broad trade engagement, and food and agribusiness is identified as a key sector.

Food and Hospitality China (FHC) – the 27th Shanghai Global Food Trade Show, will be held from 12 to 14 November at Shanghai New International Expo Centre (SNIEC). FHC is China’s leading showcase for imported food and beverages. Featuring 2,500 exhibitors from 30 countries and regions, FHC attracted 154,850 visitors in 2023.

In 2024, FHC will provide an opportunity for Tasmanian businesses to generate leads, build relationships and increase brand awareness with importers/general agents, distributors, buyers from wholesale and retail outlets, and representatives from the hospitality and catering industries.

The Department of State Growth is planning a presence at FHC in 2024. Tasmanian food and beverage businesses who are established or emerging exporters are invited to submit an express of interest (EOI) to attend under the TASMANIAN banner.

Priority will be given to those likely to achieve commercial outcomes or strengthen the Tasmanian brand in-market. Tasmanian exhibitors will be supported in market by Tasmania’s Trade and Investment Advocate to Greater China, Ms Vivian Zhao.

Please note Tasmania’s participation at FHC 2024 will be subsidised by the Department of State Growth, however there will be a participation cost of approximately $2,500 (excluding GST) to each participating business.

Submit your expression of interest

Interested businesses are encouraged to submit their Expression of Interest by Monday, 27 May 2024.

Further Information

  • Expressions of interest will remain confidential and are non-binding.
  • Your expression of interest does not guarantee participation in the tradeshow.
  • Priority will be given to those likely to achieve commercial outcomes or strengthen the TASMANIAN brand in-market.
  • An invitation will be issued to successful delegates.
  • Selected delegates will be responsible for organising, confirming and paying for
    • their own flights, accommodation, visas and on-ground costs
    • freight logistics, additional storage, and any on-stand equipment in addition to what is provided
    • any complementary ingredients to accompany your showcased products or samples
    • company specific marketing collateral for use on the stand, all equipment necessary for sampling, including not but not limited to knives, toothpicks, plates, cutting boards, etc. Selected delegates are required to adhere to China’s entry requirements applicable at the time of travel.
  • Selected businesses will be responsible for maintaining
    • company staffing on the TASMANIAN stand during exhibition opening hours
    • ensuring all products and samples are within use by dates for the term of the event.
  • If your business is selected to participate on the Tasmanian stand you must use complementary Tasmanian ingredients, where possible, to accompany your main product showcase. Alternatively, you may be asked to use an unbranded product.
  • Selected businesses will be required to participate in trade show preparation training as a condition of acceptance.
  • Selected businesses will be responsible for the participation cost of $2,500 (excluding GST) plus the cost of any special equipment rental.
  • Selected business participants have the opportunity to apply for the Accelerating Trade Program which offers support on a co-contribution up to $10,000 to support in market trade activities. Conditions apply.

Please email with any enquiries.