Brand advantages

The Tasmanian brand is admired worldwide as being synonymous with excellence, purity and sustainability. Clean air and water, a “better, not more” philosophy and entrepreneurialism, offer opportunities that can’t be replicated anywhere else in the world and underpin Tasmania’s thriving tourism industry.

Tasmanians are recognised world leaders in many areas of specialisation, across a broad range of industries including advanced manufacturing, mining and environmental technologies, knowledge and creative industries, tourism, science research, and premium food and beverage products.

Tasmania’s food products regularly gain access into restricted markets due to our stringent biosecurity measures and relative disease-free status.

Tasmania was awarded 2021 Place Brand of the Year at the City Nation Awards in London.