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Department of State Growth

Tasmania appoints first Trade Advocate to Japan

The inaugural Japan-based Tasmanian Trade advocate has been announced following an extensive tender process, with Mr Joe Gayton appointed to the role.

Mr Joe Gayton has spent more than 20 years living and working in Japan and his appointment is the strongest signal yet of the importance Tasmania places on its relationship with Japan and the opportunities we can share in the future.

Japan is a priority market in the Tasmanian Trade Strategy. In 2020, Tasmania’s goods exports to Japan were worth $239 million a year, accounting for about 6.6 per cent of our total goods exports and 22 per cent of our total agricultural and seafood exports.

We also see exciting opportunities in resources, education, the Antarctic Gateway and also green hydrogen, which is destined to be the renewable fuel of the future.

The appointment of Tasmania’s new Trade Advocates is an important part of the Tasmanian Trade Strategy 2019-2025 and a commitment made in the Annual Action Plan 2021. These new roles will continue to support Tasmania’s ambition to increase its international market presence and to build even greater resilience through increased market diversification.