The Tasmanian Government is committed to continued collaboration with the wine sector. Following consultation with the sector’s peak industry body Wine Tasmania, representatives from the wine sector and key trading partners, the sector has identified the following trade priorities:
- Increase brand awareness and differentiation of Tasmanian wines in priority markets
- Expansion of markets
- Domestic mainland Australia
- United Kingdom
- United States of America
- China and Hong Kong SAR
- Support participation in a Virtual Wine Tasting series in the United Kingdom facilitated by Wine Australia.
- Support Wine Tasmania in collaboration with sommelier Tyson Stelzer to facilitate the promotion of Tasmanian sparkling wines to priority markets.
- Support the development of a proposal to host an ‘Experience Tasmanian’ event at the Masters of Wine Institute’s International Symposium in 2022.
- Facilitate the showcasing of Tasmania wines at Pinot Palooza events in priority markets.
- Facilitate the delivery of a virtual tasting event in the domestic market.
- Facilitate and support the Tasmanian wine sector’s investigation into a collaborative freight and logistics arrangements for Tasmanian wine producers and potential establishment of a mainland-based collaborative Tasmanian freight and logistics hub via funding from the Trade Alliance Program.
- Investigate the development of a promotional campaign for premium and award winning Tasmanian wine.
It is important to note that these sector specific initiatives should be considered in context of the Tasmanian Trade Strategy Annual Action Plan 2021 which includes a number of broader actions which also support the sector.
Disclaimer: These initiatives will be delivered over the next 12 months if there are no changes in Government policy due to COVID-19. This is a living plan. The Tasmanian Government will continue to engage with industry to determine actions and priorities.