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Department of State Growth

New Zealand Integrated Trade Strategy

The Tasmanian Government is committed to realising opportunities for Tasmanian businesses to grow trade to New Zealand, through the newly released New Zealand Integrated Trade Strategy.

Opportunities exist across a range of sectors for Tasmanian businesses to build partnerships with our closest neighbour. This New Zealand strategy aligns with the Tasmanian Government’s priorities of building trade in key markets, showcasing Tasmania in priority markets, supporting trade logistics and market access, and building capabilities of Tasmanian businesses to grow exports.

Tasmanian businesses interested in participating in the mission and export activities with New Zealand are invited to register their interest by completing this form by 27 May 2022.

New Zealand Integrated Trade Strategy

Strategy overview

The Tasmanian Trade Strategy 2019–2025 sets out the Tasmanian Government’s priorities and initiatives for growing trade.

The purpose of this New Zealand Integrated Trade Strategy is to:

  • assist Tasmanian businesses to grow their trade with New Zealand
  • foster partnerships to drive economic growth and boost jobs; and
  • build government to government relationships to develop opportunities
    of mutual benefit.

This will be achieved by:

  • increasing collaboration and knowledge transfer to identify strategic
  • partners, trade developments and emerging industry opportunities
  • delivering targeted marketing campaigns, brand promotion; and
  • focusing on freight and trans-shipment extension and market access.


  • Support Tasmanian industry, business and regional associations to identify export growth opportunities for their members in New Zealand.
  • Explore strategic partnerships for the Tasmanian and New Zealand business community.
  • Explore further Antarctic Gateway collaboration.
  • Identify new ways to work with TradeStart and Austrade networks.
  • Enhance delivery of market intelligence and business matching services.
  • Through the Industry Capability Network Tasmania (ICN) connect Tasmanian manufacturers and their supply chain to New Zealand tender opportunities.

Emerging opportunities

  • Maximise the potential of direct international flights from Auckland to Hobart to grow the visitor economy to both Tasmania and New Zealand.
  • Promote advanced manufacturing, defence and maritime capabilities including products, sustainment and support services along with
    highlighting Tasmania’s composites capabilities.
  • Promote the capability of the information communication technology (ICT), science and space sectors and seek to develop collaboration
  • Support collaboration in the Blue Economy Cooperative Research Centre (CRC).
  • Explore collaboration and opportunities in renewable energy and resources.
  • Explore potential internship and knowledge exchanges in shared sectors including viticulture and agribusiness.

Freight and trans-shipment extension

  • Use the new Tasmanian Export Freight Logistics Advisory Service (TEFLAS) to identify opportunities for perishable and time sensitive freight offered by direct flights.
  • Identify extension opportunities for businesses to access additional routes to third-party markets using the new Hobart – Auckland air link.
  • Identification of opportunities through the Bell Bay trans-shipping sea link (Capricorn run) for Tasmanian exporters.

Market access

  • Explore a collaborative relationship between New Zealand and Tasmanian biosecurity areas.


To grow Tasmania’s trade with New Zealand

Build trade in key sectors

  • Sector-specific trade events and visits
  • Promotional materials and events in market
  • Development of strategic alliances with the business community
  • Digital trade opportunities

Showcase Tasmania in priority markets

  • Coordinated missions and/or delegations
  • Trade Tasmania digital presence
  • Trade promotion events

Support trade logistics and market access

  • Tailored freight and logistics toolkit
  • Tasmanian Export Freight Logistics Advisory Service
  • Direct airline service
  • Biosecurity collaboration

Build export capabilities of Tasmanian businesses

  • Accelerating Trade Grant Program
  • TradeStart advisory service
  • Trade Tasmania client management service
  • Support for business and industry association alliances
  • Advocacy through the Tasmanian Defence Advocate and Strategic Advisor – Maritime


  • An increase in the number of businesses provided with a service and / or support.
  • An improvement in brand awareness.
  • At least 80 per cent of businesses satisfied with the quality of services provided.
  • An increase in the value of products or services sold by Tasmanian businesses, where these businesses have been supported through the Strategy.

Key sectors

  • Advanced manufacturing
  • Antarctic and Southern Ocean
  • Food and agribusiness
  • Maritime and defence
  • Resources and energy
  • Science and technology
  • Tourism




Support the reintroduction and continuation of the Air New Zealand partnership to enable direct flights from Hobart to Auckland.

July 2021 – onwards

Facilitate industry roundtables to explore growing trade with New Zealand.

January 2022

Develop a government led tourism, trade and investment visitation program for 2022–23.

May 2022

Launch the official New Zealand Integrated Trade Strategy.

31 July – 4 August 2022

Deliver a government-led Tasmanian Tourism and Trade mission:

  • to promote Tasmania’s export goods and services and showcase Tasmanian premium food and beverage goods
  • facilitate in-market tourism activities to support international visitation numbers to Tasmania
  • to promote the reintroduction of the direct airline service between Hobart and Auckland
  • explore new opportunities in tourism and trade to underpin the utilisation of the direct airline service
  • explore partnerships to build business and industry collaboration to grow trade and investment opportunities
  • explore government to government collaboration to develop trade through relations, improved logistics and supporting market access.

August 2022 – onwards

Deliver on post-trade mission actions to support growth across key trade sectors in collaboration with New Zealand

Work with Tasmanian businesses and industry associations to capitalise on collaboration opportunities.