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Department of State Growth

Tasmanian Trade Advocates

Our Tasmanian Trade Advocates are active in international markets and can facilitate introductions and connections for your business to buyers in key markets around the world. They can provide market specific intelligence and advice, represent your brand and products in-market and develop and lead targeted trade delegations and missions.

Our trade advocates have the global experience, coupled with intimate local market knowledge and connections that will help you navigate the business and cultural expectations in markets across Japan, the US, China, Singapore, south Asia and the Asia-Pacific.

Connect with our trade advocates through

Mr Joe Gayton | Tasmanian Trade Advocate to Japan

Having spent more than twenty years living and working in Japan Mr Joe Gayton has knowledge, insight and expansive network connections across both government and business.

With demonstrated experience in Australian export management and a record of achievements in trade and investment facilitation with Japanese companies, Mr Gayton is very well placed to help Tasmanian businesses achieve greater success in exporting to Japan and the broader north east Asia region.

Ms Emily Minson | Tasmanian Trade Advocate to the United States

With experience working with some of the world’s foremost leaders in defence and in security and traceability technology, Ms Emily Minson has previously advocated for the implementation of advanced technologies to secure Australia’s excise tax revenue on imported goods as well as create secure supply chains for Australian export products.

Ms Minson has highly developed communication, interpersonal, and negotiation skills with a proven ability to build and maintain effective relationships in high-level forums.

Mr Udai Panicker | Tasmanian Trade Advocate to Singapore (and broader Asia)

Mr Udai Panicker is based out of Singapore and supported by a broader team at Tractus Asia. Mr Panicker is an established and respected consultant with tech start-up and B2B marketing and sales experience. He has driven projects in the fields of market entry, industrial site selection and investment decisions, identification of strategic partners and investors, detailed due diligence, multi-party negotiations and fundraising.

Mr Panicker is currently spearheading Tractus’ trade representation projects across ASEAN for the US states of Maryland, Minnesota and North Carolina. He also has significant experience planning and executing successful Governor-level missions and sector specific B2B trade missions across Asia.

With more than 25 years of operation, Tractus Asia offers access to 11 global offices, that stand ready to help Tasmanian companies with current market intelligence and the support they need to enter new markets.

Ms Vivian Zhao | Tasmanian Trade and Investment Representative to Greater China

Ms Vivian Zhao has terrific market intelligence, a strong trade background and an extensive network. Based in the Austrade Shanghai offices Ms Zhao promotes Tasmania, attracts Chinese investment and assists our Tasmanian exporters doing business in China.

Ms Zhao has supported many Tasmanian companies exporting products to China through business matching, trade shows and assisting business delegations. While travel restrictions remain in place, she is continuing to work to strengthen opportunities for Tasmanian companies doing business with China, including a keen focus on digital promotion and eCommerce.

Rear Admiral (Rtd) Steve Gilmore AM, CSC | Tasmanian Defence Advocate and Strategic Adviser Maritime (Hobart)

built a distinguished and highly decorated career over four decades.

In 2017, Mr Gilmore was appointed the inaugural Tasmanian Defence Advocate.

Mr Gilmore uses his extensive knowledge of defence and maritime requirements, organisations and procurement to play a pivotal role in connecting Tasmanian businesses with defence and maritime opportunities, both within Australia and with other allied nations and organisations around the world.

Mr Gilmore’s full biography can be found here.