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Arts Tasmania

Marketing

The following resources may be useful in marketing your arts business or practice.

Arts marketing

Australia Council for the Arts - advocacy and research hub
Research, information, case studies and advice on the arts.

Creative NZ
Provides webinars, research and resources for audience and market development.

New York Foundation for the Arts
A guide to marketing the arts in not-for-profit organisations.

Our Community marketing, media and post centre
Resources explaining the basics of marketing, particularly with community organisations in mind.

Audience development

The Captioning Studio
Provides quality captioning and audio description services to Australian theatre venues, to  increase access to the performing arts for people who are Deaf, hard of hearing, blind or vision impaired.

Cultivate - audience research techniques
Provides an overview of audience research methods with learning points on different techniques and tips for trying them out.

Cultivate - online media in new audience development
A guide to the range of online and new media resources and strategies that are available to the artist or arts marketer.

Publicity and promotion

ArtsHub
A subscription-based online resource for Australian arts workers including news, opportunities and job listings.

Australia Council for the Arts – advocacy and research hub
Research and analysis that deepens understanding of the role and value of arts and creativity.

Digital Ready
A range of free support tools to empower organisations to build their own online presence and profiles.

Mashable - 30 + places to promote your art
An article about online promotion.