Priority Markets

The Tasmanian Government has identified six initial markets for broad strategic engagement where we will build greater trade links and brand presence through to 2025. These markets have strong potential for success across multiple sectors.  They have been determined on the basis of a range of indicators including share of trade, people linkages, employment intensity, investment, and ease of doing business.

This includes the Australian domestic market, which is important for many businesses given its proximity, strong brand recognition and ease of doing business. The domestic market offers businesses growth opportunities as key markets along Australia’s eastern seaboard experience high levels of population growth.  It often serves as a starting point for businesses to grow before attempting to export internationally.

The other five markets for broad strategic engagement are China and Hong Kong Special Administrative Region, the United States of America, Japan, Singapore and Malaysia.

We will continue to support industry in sector-specific engagement in other key markets such as the Indian subcontinent, Taiwan, New Zealand, United Kingdom, Indonesia, Thailand, Vietnam, South Korea, the European Union and Latin America.