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Department of State Growth

HOFEX, Hong Kong - May 2019

The Tasmanian Government coordinated a Tasmania pavilion at HOFEX 2019.  Nine Tasmanian businesses representing 15 Tasmanian brands were supported through the activity.

Our businesses and the Tasmanian brand were exposed to more than 40,000 trade visitors from 74 countries during the four day show, including from priority markets such as Hong Kong, mainland China and Singapore.

In addition to the actual trade show, visits were arranged to several key consumer stores to enable our participating businesses to build their understanding of product placement, competitor pricing and stock availability.

Strong outcomes were achieved, with five businesses securing orders and/or distribution contracts and two businesses developing strong leads for follow up.