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Department of State Growth


The Tasmanian Government is committed to continued collaboration with the seafood sector. Following consultation with the peak industry body the Tasmanian Seafood Industry Council and representatives from the seafood sector including abalone, mussels, oysters, rock lobster, scallops, scale fish and wild caught fisheries, the sector has identified the following priorities:

  • To increase brand awareness of Tasmanian seafood
  • Diversification of markets
  • Support for freight and logistics
  • Building resilience and capabilities for the Tasmanian seafood industry
Priority markets
  • Domestic mainland Australia
  • China and Hong Kong SAR
  • United States of America
  • Singapore
  • Other ASEAN
  1. Deliver a Tasmanian seafood specific promotional campaign in the domestic market (“Around the Island in 8 Plates”).
  2. Deliver an Experience Tasmanian seafood event in Sydney for key trading partners and industry stakeholders that showcases Tasmanian seafood.
  3. Facilitate development of a study tour program to research, gain insights and undertake in-market analysis of potential market diversification opportunities.
  4. Collaborate with Tasmanian seafood businesses to identify opportunities to promote Tasmanian seafood products in priority markets.
  5. Facilitate and support the Tasmanian seafood sector’s second phase of the Eat More Seafood (EMS) campaign via funding from the Trade Alliance Program.
  6. Facilitate and support the Tasmanian seafood sector to develop digital supply chain traceability and quality assurance systems via funding to The Tasmanian Oyster Research Council (Oysters Tas) from the Trade Alliance Program.

It is important to note that these sector specific initiatives should be considered in context of the Tasmanian Trade Strategy Annual Action Plan 2021 which includes a number of broader actions which also support the sector.

Disclaimer: These initiatives will be delivered over the next 12 months if there are no changes in Government policy due to COVID-19. This is a living plan. The Tasmanian Government will continue to engage with industry to determine actions and priorities.