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Department of State Growth


The Tasmanian Government is committed to continued collaboration with the beverages sector. Following consultation with the peak industry bodies the Tasmanian Whisky and Spirits Association, Cider Tasmania, Independent Brewers Association (Tasmanian sub-chapter) and key stakeholders from the beverages sector including spirits, cider, beer and non-alcoholic beverages, the sector has identified the following priorities:

  • Increased brand awareness of Tasmanian beverage products
  • Expansion of markets
  • Support for freight and logistics
Priority markets
  • Domestic mainland Australia
  • United Kingdom
  • United States of America
  • Singapore
  • Other ASEAN
  1. Support the delivery of the inaugural Tasmanian International Whisky Awards.
  2. Collaborate with Tasmanian beverage exporters to identify opportunities to promote Tasmanian beverage products in priority markets.

It is important to note that these sector specific initiatives should be considered in context of the Tasmanian Trade Strategy Annual Action Plan 2021 which includes a number of broader actions which also support the sector.

Disclaimer: These initiatives will be delivered over the next 12 months if there are no changes in Government policy due to COVID-19. This is a living plan. The Tasmanian Government will continue to engage with industry to determine actions and priorities.