Cultural and Tourism Industry Development Division
Tasmania is at a tipping point. We have a unique position in the imagination of Australia and the world. We are increasingly being recognised as an attractive destination for tourists and for our cultural environment and industries.
The division works to support and deliver products, services and experiences that appeal to both locals and visitors. It does this through supporting sector development, facilitating delivery, providing funding and through stimulating demand.
The business units making up the division have specific communities of practice (sectors) and relationships, which support policy development, industry development and funding attraction from private and other government sources.
The division is comprised of:
- Arts Tasmania
- Screen Tasmania
- Events Tasmania
- Tourism and hospitality supply side support
- The Tasmanian Museum and Art Gallery (TMAG) which is supported in partnership with TMAG trustees.
The principal objectives of the division are:
- Industry growth - leading to improved economic performance and increased jobs.
- Brand - significant contributor to Tasmanian identity both locally, nationally and internationally
- Tourism - contribute to both supply and demand aspects of the Tourism Industry.
- Attraction - contribute positively to the quality of life of Tasmanians through providing a range of activities that encourage social participation.
Documentation and online forum
Enable supply side through support for:
- Experiences and services
- Evidence-based policy
- Capability (training)
- Addressing market failure
Stimulate demand side through an approach that:
- Focuses on public outcomes
- Is based on research
- Seeks our new partnerships
- Unlocks latent demand
Drone photo from news article courtesy Ignite Digi